Video is widely accepted as one of the most engaging, effective means of communication. As technologies advance and our appetites for the new and improved continue to grow, however, our video storytelling tools have inevitably had to change with the seasons – leaving us with Virtual Reality, Augmented Reality, and 360-degree video.
It’s Popping Up Everywhere (and Turning Things Around!)
In recent years, 360-degree video has transformed visual communication. The spherical videos cover a 360-degree angle of the surroundings, using either a single or multi-camera setup of specially equipped cameras to create an immersive video experience.
And it’s popping up everywhere. Once reserved for industry big-hitters and the people who know people, the embrace of 360-degree video by social media platforms has allowed the masses to engage with the medium via means as simple as a tilt-and-scroll method on any mobile phone – no headsets or special equipment required. From real estate agents to NASA and hospitality sectors to FIFA, 360-degree video is fast being accepted by the mainstream to share stories, immerse viewers in experiences, and even create effective realistic online training.
VMP Plans To Use 360° Technology
With the latest 5K 360° camera capturing high-quality location scenes, VMP eLearning is fast becoming a frontrunner with this captivating content. We plan to use the exciting new technology to immerse audience and learners to improve retentions and effectivity of productions. To start our 360-degree video journey, here’s a tour of our headquarters here in Brisbane!
But that’s not all! We have now confirmed exclusive and proprietary software to allow full interactivity within the 360° environment – meaning a future engaging, fully interactive 360 degree videos like this one or this one.
Using 360° Videos In Online Training Courses
The ability to share stories with 360-degree video extends far beyond an office tour, a novelty trip to a virtual beach, or a test drive through a new apartment, however. With the current standing of video as one of the most effective online training tools available and a large slice of additional strategy, interactive 360-degree video can become the most remarkable development in online training courses in the last decade. It encourages people to ‘look around’, meaning the ability to embed deep learning and hefty amounts of additional information is, well, transformative.
360 degree video and eLearning
Simulations in Corporate E-Learning Modules
For corporate eLearning modules, 360 video scenarios allow the learner to train under conditions which parallel those in the workplace, fostering personal connections with the subject matter and gaining real-life experience without the potentially life-threatening danger. One excellent recent example is St John Ambulance’s 2017 mass casualty simulation, a VR 360 degree video eLearning module.
The simulation, which leads users through a life-like mass-casualty event, is available to any number of users throughout any location – meaning it is cost effective, consistent, repeatable, accessible and easy to distribute over a large geographical area. A great example of an initial cost saving large sums of money compared to traditional training methods further down the track, this scalable, everyday training solution removes the previous need to hire venues, actors, actresses, and trainers for every…single…session.
VR/AR/360-Degree Video E-Learning
For VR/AR/360 degree video eLearning, the sky is (and quite literally could be for, say, the aviation sector) the limit. Engaging, immersive online tutorials, true-to-life compliance training, virtual walkthroughs, product knowledge demos which allow users to follow along with visuals examples, or even collaborative webinars which allow the learner to actively participate as an audience member can all deliver improved engagement.
Right now, we are on the cusp of an era of 360-degree video. Huge influxes of 360-degree video content on Facebook and Youtube have brought the medium to the masses. With 360-degree video equipment and VR technologies constantly improving, creating and viewing effective, interactive video content has never been more attainable. Contact VMP or VMP eLearning today to chat about how you can take your video production or eLearning solution to the forefront of engagement and user experience.
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